Tuesday, January 30, 2007

A few preliminary drafts of a drink menu

Anyone who knows me at all knows that I suffer from a nasty case of indecisiveness. Not the greatest thing for a graphic designer. One of the main reasons I started this blog was to have a way to show different versions of things I design and to get feedback. Typically I really only get feedback and suggestions from the client, and possibly from a couple of people at work or from my wife. Ultimately the client has to like the work, but often I'm working with one person who is in sole charge of the project, so it really becomes about pleasing that one person. Preliminary designs can be dismissed out of hand because the main contact 'just doesn't like it', potentially eliminating the version that may actually have had the greatest impact and resonance with the intended audience.

I obviously can't change the way the client works and make them circulate the drafts to everyone within the company. That would almost certainly be too many cooks in the kitchen anyway. What I figured I can do is to show drafts to people who are interested but not directly influential in decision making, and ask them which version of something they prefer, why, and what changes they might like to see. Then I could fill in the client on the results and potentially make changes based on the feedback. Sort of a graphic design focus group, I guess.

So anyway, here are 3 different rough ideas for a drink menu I'll be designing for the GameOn restaurant, which is a sports-themed bar and restaurant next to Fenway Park. Each image shows a cover idea on the left and a sample inside page on the right. If you've got some time, please let me know what you think!

Thanks,
Mike

Thursday, January 25, 2007

5th Nuline Design logo option


This is another logo option for NUline Design. Since it's an architectural Design firm I decided to try and make the logo within a 3D modern structure. Not sure how I'd transform this concept for the CAD-Solutions brand.

Wednesday, January 24, 2007

Nuline Design and Cad Solutions logos


I just made up these logos and sent them off for feedback. The client likes the top ones, but thinks the CAD solutions conveys a design service element. He wants to keep it a production-only company. Maybe make the green "C" less freeform and more geometric? Thoughts?